Sagar Hiranand Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Apart from the more obvious factor of watching great creative work from around the globe, I thought it would be an amazing experience to be on the other side of the curtain this time, in the judges' seat.
What impact do you think the event might have on the industry?
It certainly shows the industry that while the world (and maybe us) have paused and taken a break physically, the world of creativity doesn't pause. Hopeful that the industry gets motivated to continue making magic as they did before.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
It certainly gives the results a well-rounded impact, where certain other boxes will also have to be ticked in order to climb the ladder in terms of scores.
What will you be looking for when you start judging the entries?
Originality of the Idea, Freshness of Execution, Challenging Norms.
What lasting impact might the current crisis have on creative work?
Nothing whatsoever.
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