Gus Curtis Interview(s)

PHNX Tribute Jury

Why did you think it was important to join the PHNX jury?

Witnessing the resilience of creatives and creativity these past few months has been incredible. The work deserves to be seen and celebrated.

What impact do you think the event might have on the industry?

I hope that they set a high standard, raise the bar a bit for the next 12 months of creativity.

What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?

It's all about diversity and inclusion. I applaud it.

What will you be looking for when you start judging the entries?

An idea that's delivered with clarity, simplicity, and I'm a sucker for humour.

What lasting impact might the current crisis have on creative work?

There seems to be an avalanche of online creative course offerings and training. Creatives sharing ideas online, getting feedback on work from people in different countries, connecting with others that aren't just their colleagues. Freelancers are not confined to their cities anymore, what's stopping them from working remotely on global campaigns.. things are about to get interesting