Daniel da Hora

Daniel da Hora

Chief Creative Officer at Freelancer
Recife Area, Brazil, Brazil

About me

Award-winning graphic designer, art director, creative director, visual artist, innovator, author and professor. Dedicated leader and mentor, innovative and results-driven, with extensive experience in managing complex creative projects through its entire lifecycle.

Beyond graphic design, art direction and visual arts skills, works also with product and business insight, bringing together creativity, technology and innovation; and helps inspiring individuals and teams to achieve their best, leading by example. With 25+ years at the industry, helped building successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and others.

Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, El Ojo de Iberoamerica, among many others.

Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY / USA). ECI Marketing Innovation Awardie (China) and this academy's member. Mentor and member of the jury for The One Club for Creativity Portfolio Review Educational Program, and The Next Creative Leaders Program.

In addition to his work in the advertising, marketing and design market, he is a visual artist, having participated in collective and individual exhibitions in Argentina, Brazil, Ecuador, England, France, and United States.

Languages
  • Portuguese - Native
  • English - Pro
  • Spanish - Pro
  • Italian - Basic

Positions

Chief Creative Consultant / Senior Creative / Mentor / Professor
UFPB / iAH
Brazil
January 2021 - Present (4 years 2 months)
Chief Creative Consultant / Senior Creative / Mentor / Professor
Produtor de conteúdo
Update or Die!
Brazil
2007 - Present (18 years 2 months)

Education

Master

2002 - 2004 (2 years)
Master degree on Advertising (field of study: Semiotics, Art Direction, Modern Art).

Bachelor

February 1992 - December 1996 (4 years 10 months)
Bachelor degree on Graphic Design / Communication Design.

Trade Organizations

International Academy of Digital Arts & Sciences

Executive Member
February 2013 - Present (12 years 1 month)

AIVA - The Academy of Interactive & Visual Arts

Member of The Consultive Board
August 2012 - Present (12 years 7 months)

ABP - Associação Brasileira de Propaganda

Director
January 2015 - July 2017 (2 years 6 months)
Director - part of the executive council of Brazilian Advertising Association.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2025

Awards Jury Member

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