Hira Mohibullah Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
2020 is a fight on several fronts, one of them is to keep it from dampening our creativity. This is me waging a little war on one of the fronts.
What impact do you think the event might have on the industry?
Creative upliftment for sure.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
The more perspectives, the merrier. It's the perfect time to unite.
What will you be looking for when you start judging the entries?
The creative response to the challenge. Definitely innovativeness in thought.
What lasting impact might the current crisis have on creative work?
I always believe the more constraints a creative is faced with (think brief, guidelines, boundaries) the better the outcome of the work, because it's truly focused. If 2020 has taught me anything that's focus. And that's a good thing I can take out from this year.
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