Why did you think it was important to join the PHNX jury?
Because it's international, and because it's important to improve advertising and advertising communication.
What impact do you think the event might have on the industry?
I hope it improves.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
It is the correct choice because the industry is made up of many different skills and professions.
I would also include marketing and communication managers who do not work in an advertising agency but in companies/brands that "buy" advertising communication.0
What will you be looking for when you start judging the entries?
Ideas, originality, and how works on the media.
What lasting impact might the current crisis have on creative work?
It is a great change, we must know how to look beyond a new way of communicating.