About me
Winning the 1992 Hoop It Up Miami slam dunk title kicked off my love for live events. Helping people connect & collaborate in a creative environment has been my passion ever since. Who would have imagined the 1994 Major League Baseball strike would have been the catalyst that thrust me into the exciting world of Experiential Marketing/Event Production & Creative Design. Working with such brilliantly talented people, creative geniuses, amazing writers, powerful producers and so many open minded, kind and considerate clients has been a blast.
I've been honored to have created new partnerships and worked with such amazing brands like Samsung, Pfizer, Norwegian Cruise Lines, Cigna, Coors Brewing, Domino's, Mary Kay, Weight Watchers, Tupperware, BMW, Lockheed Martin, Bank of America, Bose, AIG, Starwood Hotels & Resorts, Wyndham, Hartford Life, Yahoo and so many more.
Not to mention the years of dedication I have had in the Direct Selling Industry. As a DSA Supplier Advisory Board Member, I can help shape an industry that is so important to millions of motivated American's.
Over the years I've had the pleasure of guest lecturing and speaking about the Creative & Live Events Industry at Arizona State University, Meeting Professionals International and the Direct Selling Association.
What a fantastic career it has been, can't wait to see what is next...thanks Bud Selig & Donald Fehr!
Sector Experience
My Work
SEE ALL WORKPedigree - Rescue Doodles
- BRAND:
- Pedigree
- AGENCY:
- BBDO New York
Positions
We are INVNT. We craft powerful narratives that change people’s relationship with brands and organizations. We do this using the most potent form of marketing there is: live. We don’t claim to be all things to all people: Live is where we live.We create and produce events for every audience that matters – employees, customers, industry partners, members, investors, press, consumers – with events that range from a few dozen to tens of thousands. We are experts at leveraging the heightened emotions of live experiences to change what people believe and do by changing how they feel.We self-identify as a challenger brand in our own industry. We find the challenger in every one of our customers, big or small. We believe that challenging leads to the best, most memorable and effective audience experiences. We challenge as a means to create change for our clients.Launched in 2008 at the height of the Financial Crises, our Founders Scott Cullather & Kristina McCoobery quickly built NYC's fastest growing, creative and powerful agency in our industry. We are proud to have Clients such as PepsiCo, Merck, Grant Thornton, General Motors, Subway, ESPN and so many more. Our offices are strategically located in New York, London, Washington, DC, Detroit, San Francisco and Laguna Beach.
Fellow
The Nantucket Project
United States
September 2016 - December 2017 (1 year 3 months)
Supporting the great work of the TNP Scholars, TNP Films and the annual gathering of great minds and storytellers, The Nantucket Project Fellows Academy seeks to become a thought leader in storytelling and movement building by studying effective storytelling, exploring new methods of distribution, and creating innovative partnerships across industry and academia. In short, we want to learn everything we can about accelerating the uptake of important ideas and share that knowledge with the purpose-driven leaders and organizations that need it.
EVP Business Development
Viva Creative
United States
May 2011 - November 2016 (5 years 6 months)
Thank you Lorne & Emily Greene, you have created a great company at VIVA Creative and we had a fantastic run together. VIVA Creative specializes in Content Design, Digital Media and Experiential Marketing supported by in-house strategy and production. My role at VIVA Creative was leading their Business Development Team from 2011 - 2016. We had the pleasure of growing VIVA together over that time period from 20+ employees to well over 70+ while doing business with new clients such as Mary Kay, Cigna, BMW, Norwegian Cruise Lines, Weight Watchers, and many more.
VP MIG:NYC
Multi Image Group
United States
2005 - April 2011 (6 years 3 months)
After moving to NYC in 2003, I returned to Multi Image Group in 2005 to launch an office and grow their brand in the city. After 6 more solid years establishing MIG as the best choice for full-service production & staging in the city that never sleeps, it was time to take my next step in my career and help VIVA Creative develop their new Business Development Department. Thanks MIG, it has always been a pleasure.
Sales Producer
Williams Gerard
2003 - 2005 (2 years)
Williams Gerard offered me the chance to take the next major step in my career by moving from Boca Raton, FL to New York City. Their philosophy leaned heavily on building freelance partnerships, so this became my #1 priority which laid the ground work for the next few years to come. I'm very proud to say that my first year at WG, I generated the most new business by a first year Sales Producer in the history of the company. Coming off the heals of a terrible downturn in our Industry, this accomplishment will always be appreciated.
AE
Multi Image Group
1997 - 2003 (6 years)
My first real "Corporate Production" job was having the honor of working with a true mentor, the late David Sheehan as one of the first two National Sales Executives at MIG. Over the next several years we built a powerhouse sales machine and proposal process which led to my personal sales reaching well over $40M in the Live Event Production & Staging space. While they are considered a competitor now, I very much respect and appreciate my time in Boca Raton.
AE
Audio Visual America/Bauer AV
1996 - 1997 (1 year)
Transition job from Regional AV house to a National AV provider which quickly lead to a career in Live Event Production.
AE
Southern Audio Visual
1995 - 1996 (1 year)
This Miami based AV company was my first true sales "gig" in the Meeting & Event Industry. This step out of Sports Marketing and into the fast paced world of Live Events/Experiential Marketing thrusted me into the amazing career I have enjoyed every since.
Sales Director
Miami Hooters Arena Football Team
1994 - 1995 (1 year)
While the team didn't last long at the Miami Arena, their run was one of the most exciting and fun sporting experiences ever seen in Miami (especially our famous pre-game Tailgate Parties). Working closely with Cornelius Harvey McGillicuddy (aka Connie Mack IV) together we ran the Sponsorship Sales Department and helped with Game Day Promotions.
Marketing
Florida Marlins
1993 - 1994 (1 year)
Was lucky enough to be part of the inaugural season for the Marlins. Working with Sports Marketing extraordinaire Neal Bendesky, he had me assisting with on-field promotions, marketing collateral, sponsorship sales, client entertainment, etc. Owner Wayne Huizenga was a class act and treated ever single employee like a friend. However, the most memorable experience I had during this time was the day the grounds crew needed an extra hand and the entire marketing team jumped in to help. Take a peek below and have a little laugh today.
Education
Bachelor of Arts (B.A.)
1989 - 1992 (3 years)
Orange Bowl DJ for Canes Games, Track & Field
1984 - 1988 (4 years)
