Peter Loftus

New Business Development - (January 2014 - Present)Responsible for New Business development efforts for Grey New York, reporting directly to the EVP, Director of Business Development, including:-Supporting strategic/creative development for all new business pitches-Fostering collaboration across departments and catalyzing pitch teams behind a common goal -Driving production efforts and management of pitch timelines-Business prospecting through both organic growth and external clientsKellogg's (Pringles) / Turner Broadcasting (TNT/TBS) - (April 2013 - January 2014)Kellogg's – Pringles Global: -Co-led day to day client relations and account management duties for the Global Pringles business-Helped steward the brand transition from P&G to Kellogg ownership in 2013-Collaborated in developing, producing and deploying a new global campaign for Pringles underKellogg’s leadership in 2013Turner Broadcasting: -Collaborated in the development and execution of an award winning launch stunt for Season 3 of “Dallas” that garnered 3 Cannes Lions (two gold and one silver), a D&AD Wood Pencil and a Bronze Effie. -Assisted in developing creative initiatives for Season 3 of “Falling Skies,” including social content creation, a cinema launch film and Print/OOH development-Managed and executed a social campaign for the TBS Master Brand

Kellogg's - Pringles:-Led day to day client relations and account management duties for the NA Pringles Business, reporting directly to an SVP.-Collaborated with creative, planning and production teams to develop, execute and deploy holistic North American and Global marketing campaigns. -Organized and led weekly presentations to key clients and partner agencies.TNT – “Dallas”:-Led day to day client relations, including development and execution of an integrated marketing campaign for the re-launch of the hit TV show “Dallas” -Assisted in the development of a primarily digital campaign leveraging multiple social platforms including Facebook, Twitter, .COM and the development of an interactive online game.-Co-managed a robust Print/OOH campaign and assisted in various PR activations promoting the show.