About me
I'm a creative copywriter with over 10 years of international experience that spans three countries (and two continents), and have worked with agencies such as Barrett and Welsh, Y&R, Leo Burnett, BBDO, Digitas, and Mullenlowe.
Over the years, I've done some cool stuff for a variety of brands (like TD Canada, Nando's, the UNHCR, FAB, McDonald's, and Honda) and picked up some awards, three cats, and more hobbies than I'll ever have along the way.
Languages
- English - Native
- Hindi - Native
- Urdu - Pro
Sector Experience
People I worked with
Gavin Barrett
Founding Partner/Creative Director
Barrett and Welsh
Ishan Ghosh
Partner & EVP, Strategic Planning
THE BRAND FACTORY
Bhupesh Lutther
Art Director
Barrett and Welsh
Mike Welsh
Chief Creative Officer
Barrett and Welsh
Gavin Barrett
Chief Creative Officer
Barrett and Welsh
My Work
SEE ALL WORKChalo Brand and Tagline
- BRAND:
- Chalo!
- AGENCY:
- Barrett and Welsh
Positions
As a Senior Copywriter at Digitas Dubai, I am instrumental in the creation and launch of campaigns for a variety of clients, including Caesars Palace, Infiniti, Mastercard, Big Ticket and the Dubai Department of Economy and Tourism.
Senior Copywriter
DAMAC Properties
United Arab Emirates
February 2022 - Present (3 years)
As a senior copywriter at DAMAC Properties' in-house creative agency, I conceptualized and created the copy for their many luxury property launch campaigns around the world. I wrote scripts for launch and presentation films, compelling copy for property brochures, and various print, social, digital and video ads.
Senior Copywriter
Dubai, United Arab Emirates
September 2020 - February 2022 (1 year 5 months)
I worked on several projects for First Abu Dhabi Bank, Barbican, and Vimto, as well as on notable briefs for various UAE government entities, including the Dubai Media Office.
Senior Copywriter
Dubai, United Arab Emirates
March 2019 - February 2020 (11 months)
During my time at Leo Burnett, I created several campaigns for a wide variety of well-known clients, including McDonald's, Ferrero, Meraas, General Motors, and Emirates Airlines.
Lead social media copywriter for the Dubai Fitness Challenge, a month-long, city-wide fitness initiative by the Crown Prince of Dubai. While there, I also worked on a variety of other brands, including Dubai Tourism, ADCB and Visa.
I developed several award-winning campaigns for a variety of clients, including Nando's, the UNHCR, Honda, Mall of the Emirates, and Colgate.
Copywriter
Barrett and Welsh
Toronto, Canada
Chalo Brand and Tagline
- BRAND:
- Chalo!
- AGENCY:
- Barrett and Welsh
