About me
I could say wanted to work in advertising because I was set to improve the irrelevant ads that I saw on TV. But the true story is that I fell in love with an art director and I just wanted to impress him. I was 18 when I got an entry level job at a local digital agency, where I won my first office chair in only a few months. 10 digital awards, 4 years and one breakup later, I moved to Grey-G2 Romania, with a mission to help more than 100 colleagues learn the new language of digital advertising. In the 4 years spent at G2, I grew into an appreciated senior strategic planner, working on the local and regional communication of British American Tobacco, Vodafone, Asirom, Bancpost, Avon Cosmetics, Pernod Ricard - Absolut, Titan Loulis, Nestle, WuXing, Opel, P&G, Radacini Motors, Microsoft Russia and more. Aiming to contribute as much as possible, I joined Publicis Bucharest in 2013, with lots of enthusiasm and lust for the team. When I'm not at work, I voluntarily guide the activity of the only Romanian short-stories magazine, Revista de Povestiri and I rant about life and advertising on Danadol.ro
Skills
- Email Marketing
- Lead Generation
- Viral Marketing
- Blogging
- Strategic Thinking
- Brand Planning
- Digital Strategy
- Brand Management
- Online Marketing
- Integrated Marketing
- Digital Marketing
- Advertising
- Copywriting
- Social Media Marketing
- Online Advertising
- Marketing Communications
- B2B
- Digital Media
- SEM
- Strategy
- Mobile Marketing
- Social Media
- New Media
- Creative Strategy
- Brand Development
- Marketing
- Corporate Communications
- Direct Marketing
- Web Analytics
- Media Planning
- Corporate Branding
- Publishing
- Google Analytics
- Creative Direction
Sector Experience
Awards
My Work
SEE ALL WORKMisspellings On Sale
- BRAND:
- Westwood
- AGENCY:
- GMP Advertising
Positions
Senior Strategic Planner
Public speaking engagements about strategic planning and advertising: Brands & Communities 2014 - SMARK KnowHow.
Senior Strategic Planner
Brand planning on a daily basis for local and regional communication of Asirom, Wu-Xing, Opel, P&G, Vodafone, British American Tobacco (Pall Mall, Vogue, Dunhill), Bancpost, Avon Cosmetics, Pernod Ricard - Absolut, Titan Loulis (HapiHap), Nestle (Nescafe Dolce Gusto) as well as new business.
Public speaking engagements about strategic planning and advertising: Brands & Communities 2013 - SMARK KnowHow, Iqads Kadett, Advice Romania, AIESEC Romania.
Senior Digital Planner
Copywriter
Senior Strategic Planner
- General concept and strategy development;
- Market analysis and strategic planning for new product launches, branding campaigns, B2B and B2C communication;
- Research activity;
- Briefing of the third-parties;
Client contact experience at the Marketing Director level; presenting points of view, projects or research findings to this level of audience.
Main clients: Nestlé, L'Oréal Paris, Lipton Ice Tea / Pepisco, Vodafone, Lotto Sport, Millennium Bank, Bayer - Supradyn, UPC, Gett's, Residenz, Upground, Avon Cosmetics
Owner
Did my own research, drew my own conclusions, set my own course, and sticked to my own guns. When I was just starting out, people told me I was wrong. After I’ve blown past them, they told me I'm crazy. A few years after that, they are (privately) asking me to mentor them.
