About me
Brand Strategy, Consumer/Shopper Insights & Trend-Forecasting
Planner by nature, trend-hunter by chance, and traveler at heart.
Specialized in creative strategic planning, as well as brand building and management.
An enthusiast of social trends, archetypes, and storytelling.
Skills
Languages
- English - Pro
- Italian - Basic
- Spanish - Native
Sector Experience
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
My Work
SEE ALL WORKsoundloAD tutorials
- BRAND:
- BGR
- AGENCY:
- Ariadna Communication
Positions
SENIOR STRATEGIC PLANNER
ARIADNA COMMUNICATIONS GROUP
Ecuador
November 2021 - Present (3 years 2 months)
Senior Strategic Planner in charge and responsible for all campaigns and brand building / management projects. Strategic data analyst for the development of insights and consumer trends. Project leader and New Business proposals based in Ecuador, as well as remotely for specific regional projects in Peru and Colombia.
STRATEGIC PLANNER FOR INDEPENDENT BRANDS
INDEPENDENT
Ecuador
January 2021 - Present (4 years)
- Brand building
- Rebranding
- Naming
- Insight detection and development
- Trend analysis and cool-hunting
- Archetype creation
- Social media content strategy
- Methodology for brand workshops
- Rebranding
- Naming
- Insight detection and development
- Trend analysis and cool-hunting
- Archetype creation
- Social media content strategy
- Methodology for brand workshops
SENIOR STRATEGIC PLANNER
Quito, Ecuador
September 2018 - April 2021 (2 years 7 months)
Senior Strategic Planner in charge and responsible for all campaigns and brand building / management projects. Strategic data analyst for the development of insights and consumer trends. Project leader and New Business proposals based in Ecuador.
HEAD OF STRATEGIC BRAND COMMUNICATION AND IMAGE
Empresas Pinto
Ecuador
July 2014 - November 2017 (3 years 4 months)
Implementation and management of the INHOUSE agency and production team. Development of marketing, communication, and image strategies, strategic data analyst for insights and consumer trends for Pinto S.A. brands.
Brand creation and image development.
Market analysis, consumer insights, and social trends.
In-house campaigns (creative concept development and general production).
Direction and development of digital strategies, concepts, and content.
Copywriter and Community Manager (direct communication with clients, online crisis management).
Brand creation and image development.
Market analysis, consumer insights, and social trends.
In-house campaigns (creative concept development and general production).
Direction and development of digital strategies, concepts, and content.
Copywriter and Community Manager (direct communication with clients, online crisis management).
PRODUCT MANAGER
CONFITECA
Ecuador
November 2007 - June 2014 (6 years 7 months)
Development, execution, control, and evaluation of strategies for the "Novelty" and "Sugar Free" product lines. Market, consumer, cultural, category, and competitor analysis. Brand creation, new product development, image, packaging, special displays, brand activations, and event planning.
CONSUMER AND ENVIRONMENT ANALYST
BRANDIM MARKETING RESEARCH
Ecuador
February 2009 - December 2012 (3 years 10 months)
Development, execution, control, and evaluation of qualitative and quantitative market studies. Planning and execution of focus groups and in-depth interviews, supervision of field material, direct communication with local and international clients. Development and management of "Mystery Shopper" studies. Research, development, execution, and management of the COOLHUNTING project.
MOBILE ENERGY TEAM
RED BULL
Ecuador
October 2006 - November 2007 (1 year 1 month)
Execution and control of strategic brand activities, public relations, development, planning, and execution of events.
Education
Master in Brand Management
April 2013 - December 2013 (8 months)
The Master in Brand Management is the most up-to-date program at Polimoda. It is known for its visionary, active, creative and relational qualities, ideal for individuals sparkling with charisma. Welcome to the big bad world of Brand Managers.
Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers.
Advertising and Communication
September 2007 - June 2011 (3 years 9 months)
Expert in advertising, communication, creativity, strategic thinking, and technical skills to understand how to craft compelling messages and engage audiences effectively.
