Over 13 years’ experience in advertising for pharmaceuticals, health and wellness, and beyond. My brand and creative planning spans a range of Rx, OTC, DTC accounts where I bring erudite cross-industry expertise to co-creation throughout EMEA, APEC, GCC and the Americas. Therapy areas include scar treatments, dermatology, arthritis, covid, oncology, ophthalmology, Parkinson’s disease and vaccines.
My strategic and creative insight work has been awarded by Clios, PM Awards, PM Digital Awards and The Drum. I love to find clever insights that build strong brands, spawn brilliantly creative ideas, and deliver effective and targeted behaviour change.