Selonica Perumal

Selonica Perumal
Advertising & Marcom Specialist
Selonica Perumal is a distinguished Advertising & Marcom Specialist whose career spans over
two decades. With a track record of success in the advertising industry, she has earned
widespread acclaim from peers, clients, and industry leaders for her exceptional ability to create
impactful and strategic advertising campaigns. Throughout her career, Selonica has demonstrated
her expertise as a brand architect, significantly enhancing brand visibility and growth across
diverse sectors including retail, banking, aviation, and fast-moving consumer goods (FMCG).
Her impressive portfolio boasts collaborations with high-profile clients such as Cargills Group,
AMEX, Softlogic Life, Nestle Lanka Brands, Coca-Cola, SriLankan Airlines, Spa Ceylon, P&G,
among others. Starting her journey in 2004 at Leo Burnett Sri Lanka, Selonica rapidly advanced
through the ranks due to her dedication and strategic insight. Her career trajectory took her to
Publicis Sri Lanka, where she excelled as the Executive Director, managing a portfolio of
globally renowned brands until 2020.
Selonica continues to leverage her extensive experience and deep understanding of market
dynamics to drive brands towards unprecedented success. Her leadership not only revitalizes
brands but also empowers the teams behind them, fostering environments where creativity and
strategic thinking flourish. Selonica Perumal remains a pivotal figure in transforming advertising
paradigms and nurturing talent in the marketing communications sec