RJ is a copy-based creative based in Manila with a decade of experience working with some of the world’s leading brands, including Caltex, Ford, Colgate, Kia, Maxus, and Gatorade. He has honed his craft at top advertising agencies such as VMLY&R Philippines, Wunderman Thompson Manila, and DDB MNL.
Currently, as Associate Creative Director at Redbin Philippines, RJ leads the agency’s campaign initiatives and awards efforts, having brought home the agency’s first local and global accolades, including the Philippines' first Luum Awards. He successfully leads his own team and manages key clients such as Japan Tobacco Inc., Emperador, and Robinsons Supermarket.
RJ’s dedication and passion for crafting creative and effective campaigns have earned him notable recognition, including the CRYSTAL award at the Ad Stars New Stars Young Creative Competition (2020), where he triumphed over 200 global entries. He was also selected for the London International Awards' 2022 Creative Mentorship Program. RJ has served as a jury member at prestigious award shows, including the MAD Stars Awards (2023, 2024) and Boomerang Awards (2024). Additionally, he is active in industry events, serving as Head of the Socials Committee for the Boomerang Awards 2024 and as a committee member for the DMAP Digital Young Creators' Competition and Coaching.
His work continues to be celebrated at renowned creative festivals, including Ad Stars, Campaign Brief THE WORK, Luum Awards, Marketing Excellence Awards, Gerety Awards, Tambuli Asia-Pacific Awards, Boomerang Awards, and Kidlat Awards.