Cecilia Pereyra

Advertising Creative | 14 years crafting ideas across brands, agencies & borders.

I kicked off my career in Uruguay in 2012 as a Community Manager and Copywriter at Pinky!, one of the country’s first digital agencies. A year later, I moved to Colombia, where I sharpened my skills as a Creative Copywriter at Mullen Lowe SSP3 and Proximity Sancho/BBDO, working with brands like Unilever, MINI, Visa, DirecTV, and Nestlé.

In 2018, I returned to Uruguay as Creative Director at Larsen, leading projects for Toyota, Suzuki, and cultural initiatives. I also freelanced for Contenidos El Rey, creating content for Adobe LATAM, Nestlé, and Corona.

By 2023, I fully embraced freelancing, collaborating with agencies while also teaching at Brother Escuela de Creativos—an experience that completely reshaped my creative vision.

In 2024, I jumped back into the agency world as a Senior Creative at Alva Creative House, working on gender and sustainability-driven projects for UN, UN Women, Nespresso, and more.

My work has been recognized at Ojo de Iberoamérica, Effie Awards, The Webby Awards, IAB, and Festival El Sol. I have a degree in Communication Sciences with extra training in Creative Writing, Storytelling, Gender Perspective in Communication, and Neuroscience.

Also, I’m the proud co-founder of Circles of Creative Women in Argentina and Uruguay, a space dedicated to amplifying women’s voices in advertising.

~Behance.net/cepereyra