Sofiene El Kebir

Sofiene is a senior brand strategist with an extensive international experience who has leaped over cultural barriers to create award-winning campaigns for various international and regional clients.
He has a successful track record in crafting strategies and creative briefs to inspire unique, breakthrough creatives across regions including MENA (Middle East and North Africa) and Western Europe & North America, working for international network agencies such as Ogilvy, Wavemaker, TBWA, and Havas. He has served various global brands such as Ikea North America, Citroen in Europe, Carrefour in North Africa, and the Tunisian Tourism Board.

Since joining Landor & Fitch in 2022 as a strategy director, Sofiene has worked on high-profile projects for clients including Hilton, NEOM, Saudi Ministry of Tourism, and Elm technology. In this role, he continues to ensure that every effort is on brand, on target, and ladders back to the goals and objectives of the brand opportunity.

Sofiene brings an unconventional triple expertise in creativity, technology, and business, alongside a broad international experience in China, Europe, and the MENA region. With his unique combination of background in advertising, management, and technology, Sofiene is well-equipped to help your brand design creative and effective strategies to win both at home and with international audiences.