Helping turn a creative agency business into a creative business with agency. I lead creative strategy across a number of marketing clients including (Amazon, Peroni and Mini) and IP development across a number of creative ideas.
Helped brands separate the social media wheat from the social media chaffe.
Responsible for being the digital bluffer in the room on brands like Magners, Sky and The Big Lunch
Digital PR Strategist (2008 – Jul 2009)
No longer a 'grad'. I developed digital strategy and managed multi-market social media projects. Responsible for digital thought leadership and was heavily involved in new business pitches. Realised 'earning' attention would mean a whole new ball game was about to kick off.
Account Executive (Sep 2007 – Apr 2008)
Final stint on the grad scheme. Working in OgilvyOne on the BT Consumer retail account team as an Account Executive responsible for national DM campaigns. Realised data was important.
PR Executive (Apr 2007 – Sep 2007)
PR Account Executive at Ogilvy Public Relations. Working on Sony, and FremantleMedia. Realised there was more than one way to build brands.
Account Executive (Sep 2006 – Apr 2007)
Part of the 2006 Ogilvy graduate intake. First job - sort BP out. Kinda. Worked on the BP corporate and fuels account team focused mainly on ATL ad campaigns. Realised ideas mattered.