Ivan Loyo

Ivan Loyo

Creative Director at Regional Creative Lab inDrive LATAM
CDMX , Mexico

About me

He began my professional career at BBDO Mexico before finishing university doing professional internships in the final art department. At the end of college I join Y&R Mexico as Dir. of Art Jr. where I started my career as a creative.

I have worked at Teran/TBWA, Olabuenaga Chemistry, McCann, Leo Burnett, Dentsu among other agencies, working for accounts such as: Bimbo (Marinela, Tía Rosa, Tortillinas, Milpa real), Danone, adidas, Land Rover, General Motors, GMC, Lala, Pedigree, GNP, Red Cola, Kinder (Kinder Sorpresa, Kinder Delice, Kinder Chocolate), Nextel, Milenio, Diario alpura, Volaris, Starbucks, Kellogg´s, Banamex, Daimler Chrysler, among others.

I have won several awards at the festival such as: Effie Award, El ojo de Iberoamérica, New York festival, Circulo creativo, El Angel de la Radio, Anáhuac Festival, Tótem Festival.

Positions

Creative Director
Independiente
Mexico
March 2024 - Present (9 months)
Creative Director
GANEM
Mexico
July 2022 - February 2024 (1 year 7 months)
Communication and advertising strategy and development for different brands
Accounts:
- Acura
- Honda cars: Civic, Pilot, Odyssey, Accord, City, CR-V, HR-V, BR-V, CR-V Hybrid
- Liomont: Analgen, Facidex, Sensibit, Tusigen and Conazole
- Sabormex: Legal Coffee, Golden Coffee
Creative Director
dentsu mcgarrybowen, México City
Mexico
December 2020 - May 2022 (1 year 5 months)
I led two creative teams to develop campaigns
integrated marketing· Promoting results· Marketing
performance · Digital marketing · Digital strategy.

Brands:
- Bimbo (Bimbo Global Race, I Feel Food, Verygüel),
- Red Cola,
- Afore Coppel,
- BanCoppel
- BEHR Pinturas (Mexico and Chile)
Director creativo
Mexico City, Mexico
2018 - 2020 (2 years)
Clients
- General Motors: GMC
-Grupo Domecq: Azteca de Oro y Terry Brandy
- Kinder México: Kinder Sorpresa, Kinder Délice, Kinder Chocolate y Kinder Bueno
-Kellogg´s: Zucaritas y Choco KrispisPensamiento, desarrollo y estrategia de marca a nivel creativo
Associate Creative Director / Creative Director Head of art
Mexico City, Mexico
2015 - 2018 (3 years)
Clients:
- Marinela: Pingüinos, Chocorrol, Galletas Principe, Suavicremas, Barrita
- Galletas Lara
- Suandy
- Tía Rosa
- Milpa Real
- Sanissino
Associate Creative Director
PML (Proesa-Moller-Lebrija)
Mexico
2012 - 2015 (3 years)
Pensamiento y desarrollo del pensamiento creativo - Dirección de arte y ejecuciones.

Marcas:
- Alpura
- Banamex
- Antad
- Fundación Ibero Meneses,
- Henkel
Associate Creative Director
Mexico D.F., Mexico
November 2011 - March 2012 (4 months)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Coorslight
- Milenio Diario
- Suburbia
- General Motors.
Art Director Sr. / Associate Creative Director
Mexico, Mexico
2007 - 2011 (4 years)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Adidas (The Mexican Futbol selection, Tigres UNAL, Adidas Originals),
- GNP
- Profuturo
- Apple
- Bancomext
- Perfec fit
- Pedigree
- Fundación
- Teletón
- Volaris
- Un Kilo de Ayuda
- Starbucks
- Nextel
- Sport City
Art Director Jr.
Mexico City, Mexico
2005 - 2007 (2 years)
Thinking and development of creative thinking - Art direction direction and executions.

Brands:
- Land Rover
- Danone (Vitalinea, Activia, Danup, Danet),
- Phillip Morris (Faros y Delicados)
- Avon
Trainne / Art Director Jr.
Mexico City, Mexico
2004 - 2005 (1 year)
I started my work experience in the final art department
a year before finishing my university studies.

Brands:
- Mercedes Benz
- Mitsubishi Motors
- Dodge
- Chysleir

Education

Communication Sciences

Other professional activities

PHNX Awards, Paris

Awards Jury Member
March 2024 - September 2024 (6 months)

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