Ivan Loyo
Creative Director at Regional Creative Lab inDrive LATAM
CDMX , Mexico
For this graph, what we wanted to communicate is that the best friend who is with you while you enjoy the moment playing home video games is Sabritas. It was for this reason that with the fried products we made the icons for the control buttons of these video game consoles. We wanted to generate positioning in that market niche that is young people with a lot of passion for video games.

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