Neil Williams

Creative lead on new business pitch wins for Lotus Cars (including the launch of new electric Hypercar - Evija), Triumph Motorcycles and the luxury audio brand Monitor Audio. Senior creative on other key accounts Vauxhall Cars and Sunseeker Yachts.

Responsible for pushing strategic creative solutions for key B2B accounts, and managing 20 cross-functional creatives in UK, Seattle and Munich offices. Roles included leading overall design, creative and strategic direction across web, print, branding, and video disciplines mentoring, attracting and retaining creative talent, serving as a management team member and new business creative lead.

Managed around 15 cross-functional creatives, as well as working closely with development and film production teams. He spearheads creative direction, innovative design, and was responsible for quality and impact of all ‘positive social change’ campaigns, ensuring the highest creative standard. He served on both leadership and international business teams with operational accountabilities that included coordinating and reviewing briefs, team structure, strategic insight and creative inspiration, as well as ensuring all deadlines and budgets are met.

Acted as brand guardian on Etihad Airways account, creating and delivering large-scale projects across multiple channels. Managed a multi-disciplined team, consisting of copywriters, art directors, designers and digital production. He established direction for all projects produced for agency’s key clients, as well supporting the agency’s new business efforts. Successfully launched the global re-brand of Etihad Airways, and developed the “The New Wings of Europe” campaign for Air Serbia. Also secured new pitch wins for Hamdan International Photography Awards and TWOFOUR54.

Led creative efforts from concept through to completion on key agency accounts. Oversaw all aspects of projects, ensuring creative solutions are beautiful, original and strategically brilliant. Also orchestrated the mentoring and career development of creative teams and design studio. He launched several new product ranges for Arla Foods in the region. Also handled P&G’s Pampers brand in several markets, and helped the agency win a Gold and 3 silvers at the Dubai Lynx awards.

Freelanced as lead creative on several important projects, including Nike, HSBC and IKEA pitch. He helped to launched ‘Run 5am’ for Nike - The first regional specific campaign, and launched HSBC’s first retail banking sale in the UAE.

Responsible for managing a creative department and studio of 15, overseeing the entire creative output including graphic design, packaging, traditional advertising and activation projects. He won several pitches for new government initiatives, including Dubai Chamber of Commerce.

Developed a brand campaign for Kraft’s Tang brand. He also helped establish FlyDubai as the leading low-cost airline in the Middle East.

Provided the link between strategic planners and designers to develop strategic platforms and take them through into original designs for corporate brochures, interior design, brand engagement, as well as product design, naming projects and traditional advertising. Was instrumental in the launch of the Burj Khalifa (his brand story is a design feature of the interior space as part of the customer journey). Launched Al Hilal Bank - one of the fastest-growing banks in the UAE, and helped the agency win a silver and a bronze at 2010 Dubai Lynx International Festival Awards

Responsible for establishing direction for most of the agency’s key accounts and coordinating their production.
Was instrumental in several new business, including Thorntons Chocolates, Hebridean Cruises, Grove Fresh and Tesco, as well as managing the day to day workflow for a small team of four creatives in the group.

Part of a creative team handling the agency’s two car accounts (Citroen and Peugeot), as well other accounts including Airbus, Cadbury, Evian and Alberta Culver. Developed a successful campaign for Cadbury’s Boost and created a successful tongue-in-cheek global campaign for Alberta Culver’s VO5 brand.

Freelanced as in-house creative at Ondigital, liaising with creative agency Mother to develop collateral materials for the launch of the brand campaign featuring ‘Monkey & Al’.

Was lead creative on agency’s flagship McDonald’s account and acted as brand guardian for Daily/ Sunday Telegraph account. Also helped the agency become Agency of the Year.

Worked on several Key agency accounts, including Rover, Natwest and Nestle. Was responsible for new business wins, such as the BBC and luxury brand Mont Blanc. Created the controversial poster for Action on Addiction, and developed the award-winning campaign “Quality Moments” for Rowntrees Quality Street. After the merger with LOWE, he continued to create successful campaigns for many of the existing Lintas clients.

Began career under the guidance of Tony Brignull, and helped take the agency to the top of the Business Performance League after winning 12 out of 13 pitches worth £55 million. Made one of the most successful and starkest Drink Dive campaigns ever seen on UK TV. Also gave Jason Statham his first starring role in front of the camera.