Neil Williams
Creative Director at Freelance
UK, United Kingdom
While online, young people are vulnerable to extremist ideologies that play on their insecurities. ‘Educate Against Hate’ was a campaign aimed at arming parents, teachers and school leaders with vital tools to keep young people safe. A carefully designed online portal allowed users to apply their own experiences and concerns to the content. Direct mail posters and collateral material continued the dialogue, driving traffic to the portal.

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