With more than twenty years of experience in ATL, BTL, digital media and internal communication, he has worked in Perú and México developing marketing strategies and campaigns for brands at a local and regional level (Andean Region / Central America and the Caribbean) for brands like P&G, Mabe, Mead Johnson, Red Cross, Sunat, Nestlé, Kimberly Clark, Antamina, Farmacia Universal, Kraft Foods, McDonald´s, Greenpeace, among others.
His work has been recognized at advertising festivals such as Cannes, London International Awards, Ojo de Iberoamérica, FIAP, Círculo de Oro México, Festival El Sol, among others.
He has also participated as a jury qualifier at festivals such as The New York Festivals, Eagle Awards Mexico, Ad Stars Busan-Korea, Dial de Oro, Lima-Peru, Wina Festival and AdForum PHNX.
He is a professor of the Peruvian University of Applied Sciences (UPC), where he teaches Advertising copywriting, Creative Advertising Foundations and Strategy for Non-Traditional Media in the Communication and Advertising career.