About me
With more than 23 years in the advertising world, working as CCO, Creative Director, copy. He has been a jury of the Ojo de Iberoamerica 2 times and of the Fepi, in Rosario, Argentina. Passionate about ideas that have the ability to change the world and contribute to make it better. "You know you are facing a great idea when you feel it in your heart and when you think about why it didn't occur to you first"
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative and Strategic Consultant / General Creative and Strategic Planning Director
Independent
Colombia
March 2021 - Present (3 years 11 months)
Creative and strategic direction for brands, products and/or companies, as well as for the creation of personal brands.
General Creative Director / Strategy Planner
Salgar
Colombia
June 2013 - February 2021 (7 years 8 months)
Lead of the creative and strategic department of the Salgar Publicidad agency. Development and conceptualization of ATL, BTL AND DIGITAL advertising campaigns, from strategic planning to the final creative product, new business, radio and television production management, client management, among others.
Copy Senior
Mayo DraftFCB
Colombia
November 2010 - July 2013 (2 years 8 months)
After being CCO I started again, this time as Copy Senior, this allowed me to change my perspective. Creative development of advertising campaigns for ATL, BTL and Digital media. Customer management.
General Creative Director / CCO
Euro RSCG Colombia
Colombia
May 2009 - June 2010 (1 year 1 month)
Responsible for the creative operation of the agency in Colombia: Bogotá and Cali as part of the senior staff, reporting to the CEO, to the network in LATAM and Paris. Achievement of New Business. Responsible for the radio, television and graphics production department. Direction of the creative process in the development of communication strategies, concepts and texts for advertising pieces in ATL, BTL and Digital media. Customer management. Achievements include the achievement of new accounts such as Coomeva, the complete Reckitt Benckiser portfolio, which went from three products to ten. After more than 5 years in which the agency did not win an award, we obtained a bronze in the Iberoamerican Eye 2010.
Creative Director
Euro RSCG Colombia
Colombia
March 2007 - May 2009 (2 years 2 months)
Direction of the creative process in the development of concepts and texts for advertising pieces in ATL, BTL and Digital media for global clients. Customer management.
Copy Senior
Harold Zea y Asociados
Colombia
September 2005 - February 2007 (1 year 5 months)
Direction of the creative process in the development of concepts and texts for advertising pieces in ATL and BTL media. Customer management.
Direction of the creative process in the development of concepts and texts for advertising pieces in ATL media. Customer management.
Scriptwriter
Render Creación Digital
Colombia
December 2002 - December 2004 (2 years)
Development of scripts for product launch, training and incentive videos.
Group Creative Director
RH Creativo
Colombia
June 1999 - November 2002 (3 years 5 months)
Direction of the creative process in the development of concepts and texts for advertising pieces in ATL media. Customer management.
