I have 20+ years experience in brandidea, innovation-roadmap, creative platform and campaign development. I help customer-centric organisations to craft an authentic brand purpose, improve existing products and services, find new, relevant and sustainable solutions, create experiences and stories worth to share with people.
Worked across a wide range of businesses, incl. FMCG, pharma, telco, cars, fast food, banking and many more. I was involved into global, regional and local projects, learned the art of cooperation in multicultural enviroments with multidisciplinary teams. Experienced the BBDO, DDB, Leo Burnett way of working, fulfilled different creative roles, from a single category-responsibilty to overseeing a whole regions creative output.
I like to work with those who love to re-imagine the existing reality and genuenily interested in people’s life. In my little free time I have conversations with curious and super-nice talents at the 30 Minutes University of Planning.