Title Raise the Finger
Brief Wonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agency
Coming Soon
Campaign
Raise the Finger
Advertiser
Wonther
Brand
Wonther
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Date of First Broadcast/Publication
Subscribers Only
Business Sector Subscribers Only
Tagline Subscribers Only Story Subscribers Only
Media Type
Web Film
Length 30 seconds
Creative Director
M....lo Lo....ço Subscribers Only
Creative Director
P...O B...GA Subscribers Only
Copywriter
M....lo Lo....ço Subscribers Only
Art Director
P...O B...GA Subscribers Only
Production Company
S..W ..F F...S Subscribers Only
Executive Production Director
Ma.....da N..a Subscribers Only
Director of Photography (DOP)
R....do Ma.....es Subscribers Only
Executive Producer
Al.....re Mo.....gro Subscribers Only
Executive Producer
T....IS MO.....GRO Subscribers Only
Producer
F...pa .e A....da Subscribers Only
Producer
Al.....re P...n Subscribers Only
Post Production
M..A P..T Subscribers Only
Post-production Supervisor
J...a R....ro Subscribers Only
Post-production Supervisor
L....NO O...I Subscribers Only
Edition
G....vo J..z Subscribers Only
Sound
M..E Subscribers Only
Sound Producer
V...or Mi....es Subscribers Only
Creative Director
Marcelo Lourenço
Creative Director
Pedro Bexiga
Copywriter
Marcelo Lourenço
Art Director
Pedro Bexiga
Production Company
Show Off Films
Executive Production Director
Margarida Nina
Director of Photography (DOP)
Ricardo Magalhaes
Executive Producer
Alexandre Montenegro
Executive Producer
Tamiris Montenegro
Producer
Filipa de Almeida
Producer
Alexandre Papin
Post Production
Mola Post
Post-production Supervisor
Joana Ribeiro
Post-production Supervisor
Luciano Ottani
Edition
Gustavo Janz
Sound
Mute
Sound Producer
Victor Mingates