Alexander graduated from Miami AD School in Hamburg, where he was part of the team that was chosen as the ADC Students of the Year in Germany.After having worked in Germany, Russia and the USA, he joined DDB Paris in 2007, where he worked on some of the first innovative and cross-media projects that brought the agency digital fame. His very first project at DDB was a whole game for the Nintendo Wii, developed for Henkel.Highlights in his work include campaigns for Wrigley’s, voyages-sncf.com, «Attraction», the first interactive anti-smoking Anime, Tropicana’s Billboard Powered by Oranges, “The Centaur” for Honda and most recently the new worldwide film for Maille called “Memories”.Alexander, was profiled in Creativity Magazine's 2011 "Creatives to Know" alongside Siavosh Zabeti. Alexander’s work has been awarded at Cannes Lions, D&AD and all major advertising festivals. It has been profiled on all the ad industry showcase sites and other odd places such as a tweet by the screenwriter of LOST. He respects good, well produced work that speaks for itself.In 2015, Alexander has been appointed Executive Creative Director of DDB Paris.