Boris Nihom

Entrepreneur and creative agency leader with a strong foundation in philosophy and brand strategy, bringing over 15 years of experience in building an award-winning agency, fostering a dynamic creative culture, and providing strategic consulting to top-tier companies.

Currently, I am the CEO of Dentsu Creative Amsterdam (130 FTE) and Head of Product for Dentsu Creative EMEA, where I focus on shaping the future of creativity across culture, experience, and innovation.

I am honored to be a multiple winner in several prestigious awards such as the Epica Awards and the EFFIE winner and to have received the 2024 Cannes Lions Grand Prix in Creative Strategy.

I also engage in guest lecturing at TU Delft and the University of Amsterdam, serve on advisory boards for cultural initiatives, and act as an informal investor in Dutch startups and scale-ups. Outside of work, I live an unofficial double life as a hobby chef, retired DJ, and underground soul & disco record collector.