About me
Results-Driven communications professional with extensive experience in web content writing, journalism and public relations. Proven success supporting brand marketing initiatives including advertising, PR, social media and eCommerce. Adept at integrating content across B2B, B2C and D2C channels.
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Positions
Marketing & Communications Specialist
Detroit, United States
2012 - Present (13 years)
Content Marketing
Platinum Innovation Group
United States
2011 - 2012 (1 year)
Platinum Internet Group provides technology infrastructure, financing, management expertise and high-impact design services to internet start-up companies. Platinum IG can mobilize the right people, skills, and technologies to help clients reach their customers in new ways. With a portfolio of world-class companies and a proven track record for success, open your mind to the possibilities…
Copywriter
Niche Retail, LLC
United States
2009 - 2011 (2 years)
• Produce original SEO-rich content for 20+ retail websites.
• Responsible for all public relations efforts including strategy, writing and editing press releases, and development of the company media kit.
• Lead the Niche Retail Blog Team to engage visitors of NicheRetail.com and increase SEO value.
• Collaborate with a team in the design, development and launch of websites to elevate brands and exceed marketing objectives.
• Analyze data using Google Analytics and performed testing to increase conversion via product placement, content, navigation, and overall user experience.
• Implement content with HTML across OCP (JAVA-based platform) and Magento eCommerce platform.
• Manage part-time copywriter staff, providing strategic input and content implementation training.
• Stay current with industry trends by attending annual tradeshows, conducting product research, and participating in webinars.
• Utilize versatile writing skills in creating web content for research and education; social media; banner advertisements; email marketing campaigns; landing pages; Search Engine Optimization; and public relations.
• Responsible for all public relations efforts including strategy, writing and editing press releases, and development of the company media kit.
• Lead the Niche Retail Blog Team to engage visitors of NicheRetail.com and increase SEO value.
• Collaborate with a team in the design, development and launch of websites to elevate brands and exceed marketing objectives.
• Analyze data using Google Analytics and performed testing to increase conversion via product placement, content, navigation, and overall user experience.
• Implement content with HTML across OCP (JAVA-based platform) and Magento eCommerce platform.
• Manage part-time copywriter staff, providing strategic input and content implementation training.
• Stay current with industry trends by attending annual tradeshows, conducting product research, and participating in webinars.
• Utilize versatile writing skills in creating web content for research and education; social media; banner advertisements; email marketing campaigns; landing pages; Search Engine Optimization; and public relations.
