Townsquare Media is a diversified media company with a national portfolio of music and entertainment digital properties and 500+ live events reaching over 50 million US unique visitors monthly.
Responsible for the American Express Global Brand Advertising and Media Access account strategy and activation, reporting to the VP, Group Director. This role required collaboration with multiple partner agencies to deliver strategy and programming against key American Express sports and entertainment sponsorships such as the Tribeca Film Festival and the U.S. Open. Responsible for financial oversight of the business, selling in new activation ideas, ownership of all digital and mobile program execution and ensuring that media and creative come together to achieve business objectives.
Reporting to the SVP of Integrated Marketing, responsible for developing and communicating the sales and marketing strategy for MSLO's digital and mobile brands.
Developed and executed "360-degree" integrated marketing programs (Digital, Print, Television, Radio, Events) for blue chip advertisers including Kraft Foods, Macy's, MARS, Toyota and L'Oreal and drove new consumers to MSLO's digital experiences.
Awarded Magazine Industry Newsletter (MIN) 2010 "Digital Team of the Year" for growing audience by 34% and transforming marthastewart.com site into a destination which engages users, thoughtfully integrates advertisers and engages e-commerce partners.
Cross-functional role, working between programming and sales to ensure monetization of new programming efforts and delivery of custom advertiser programs during one of AOL’s most successful advertising periods. This position required technical and marketing fluency, the ability to manage projects and report regularly to key business owners. Collaborated regularly across AOL, 3rd party partners (e.g. HBO, Warner Music, Network Live) and Fortune 100 brands and their advertising agencies to execute advertiser sponsorships and product placement deals within ground-breaking online experiences including Live8, The Biz, AOL Music Sessions, the Top 11 Video Countdown Show and KLabs; clients included General Motors, Verizon Wireless, Mercedes-Benz and Coca-Cola.
Education
BA in International Affairs, Global Public Health Concentration