Lisa spent the early part of her career in direct marketing at Wunderman Worldwide and Craik Jones. In 2000, shejoined M&C Saatchi to found its direct marketing shop, LIDA, which has grown from a one person agency, to an industry leader with over 100 staff, being named Campaign’s Direct Marketing Agency of the Year in both 2013 and 2014. Lisa was appointed as CEO of M&C Saatchi Group in the UK in 2010, and has since spearheaded the agency's growth, with revenues increasing by 13% YOY in 2012. She has also continued to build the agency's portfolio of expertise, aligning with social media agency Human Digital in 2011, adding talent management company Merlin to the fold in 2013 and acquiring digital creative shop Lean Mean Fighting Machine in 2014. Lisa is an active member of WACL and the Marketing Society, and is a great public speaker on business and entrepreneurialism. She has appeared as an industry commentator on CNBC, The Business Class, and Newsnight.