Jaryl Lim
Director at Insurrection
France
TitleChroma
BriefSo much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Agency
Campaign Chroma
Advertiser Musée de l'Homme
Brand Le Musée de l'Homme

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Production Company Ins......ion Subscribers Only
Creative Director K..t N...ck Subscribers Only
Creative Director D...d M...in Subscribers Only
Copywriter Jea.......�ois .e M...c Subscribers Only
Art Director La....tia Ch....ien Subscribers Only
Director R....el Van.......che Subscribers Only
Director J...l ..m Subscribers Only
Production Company Producer A..o M...a Subscribers Only
Production Company Pr.....ous Subscribers Only
Agency Producer M....ne J..y Subscribers Only
Illustrator N..a ..r Subscribers Only
Graphic Designer Ma....eu D....ez Subscribers Only
Graphic Designer J...en La.....na Subscribers Only
Art Buyer Na....ie Be.....rit Subscribers Only
Production Manager T..�o G..l Subscribers Only
Editor M....el F....er Subscribers Only
Post Production Fr....�ric L...n Subscribers Only
Managing Director R...is P....ne Subscribers Only
Account Manager M....ne L...en Subscribers Only
Account Manager Ph....pe P....ra Subscribers Only
Voice C...ly N...e Subscribers Only
Music Producer B...s J...ne Subscribers Only
Music Composer B...e D...li Subscribers Only
Advertising Manager F...y De....rt Subscribers Only
Advertising Manager Ch....el B....li Subscribers Only
Advertising Manager St.....nie T...ui Subscribers Only

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