Olivier Bailloux
Directeur du Planning Stratégique at Publicis Dialog
Suresnes, France
TitlePlastic Heritage
BriefWe launch the plastic heritage expedition to prove that plastic pollution is our heritage not only because it’s everywhere on earth, but also because it’s in all of us : in our blood.For example Ari who lives in Jakarta has 75 % of Indonesian blood, 12,5 % of Colombian blood, 12,5 % of Thai blood and 0,00015 of Plastic blood because we found 8mg of plastic in his blood.With the results of hundreds of tests made thanks to a test think to identify this new data point, we proved that that even if we are 8 billion unique individuals with different heritages, we all share a common heritage : Plastic.
Agency
Campaign Plastic Heritage
Advertiser Plastic Odyssey
Brand Plastic Odissey

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