Plastic Odissey - "Plastic Heritage"

Saatchi & Saatchi France Paris, France

Awards

461

This ad is part of the ACT Responsible Collection

Brand: Plastic Odissey
Country: France

Advertiser: Plastic Odyssey

Title	Plastic Heritage
Brief	We launch the plastic heritage expedition to prove that plastic pollution is our heritage not only because it’s everywhere on earth, but also because it’s in all of us : in our blood.For example Ari who lives in Jakarta has 75 % of Indonesian blood, 12,5 % of Colombian blood, 12,5 % of Thai blood and 0,00015 of Plastic blood because we found 8mg of plastic in his blood.With the results of hundreds of tests made thanks to a test think to identify this new data point, we proved that that even if we are 8 billion unique individuals with different heritages, we all share a common heritage : Plastic.
Agency	Saatchi & Saatchi France
Campaign	Plastic Heritage
Advertiser	Plastic Odyssey
Brand	Plastic Odissey
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Executive Creative Director	P...re Vi.....eix Subscribers Only
Creative Director	D...el P...z Subscribers Only
Copywriter	C....es Sa.....ri Subscribers Only
Art Director	J...e G...RD Subscribers Only
Planning Director	O....er Ba....ux Subscribers Only
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Project Manager	A...�s .e Fr....ny Subscribers Only
Project Manager	A....ne Ma.....ni Subscribers Only
Executive Creative Director	P...re Vi.....eix Subscribers Only
Strategic Planning assistant	Mo....ed F....at Subscribers Only
Head of Communications	N...a Ma....ot Subscribers Only