Title | Plastic Heritage |
Brief | We launch the plastic heritage expedition to prove that plastic pollution is our heritage not only because it’s everywhere on earth, but also because it’s in all of us : in our blood.For example Ari who lives in Jakarta has 75 % of Indonesian blood, 12,5 % of Colombian blood, 12,5 % of Thai blood and 0,00015 of Plastic blood because we found 8mg of plastic in his blood.With the results of hundreds of tests made thanks to a test think to identify this new data point, we proved that that even if we are 8 billion unique individuals with different heritages, we all share a common heritage : Plastic. |
Agency |
Saatchi & Saatchi France
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Campaign |
Plastic Heritage
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Advertiser |
Plastic Odyssey
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Brand |
Plastic Odissey
|
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