I am the creative director on a few global accounts. This means I spend my day going to meetings, reviews, presentations, doing creative work, writing when I can, writing when I have to, but most importantly, I help lead a very talented creative department full of characters, misfits, and weirdos from around the world.
Snickers:
- Produced brand TV for the NFL season
- Produced an integrated campaign during the presidential elections "Don't Vote Hungry."
- Created Snickers.com with Group Creative Directors Ricardo Landim and Larry Corwin.
- Wrote a series of comics in various media for Snickers Peanut Butter bars.
General Electric:
-Produced an integrated online experience for the SuperBowl titled "Performance Machines."
Autism Speaks, Ad Council:
- Created an innovative TV campaign to raise awareness in low income communities.
Pitched and worked on various other clients including:
-Spotify, Gillette, Bank of America, Pedigree, Twix Bars, Footlocker and AT&T.
Ran:
Sportsyapper- a social network designed for sports fans.- Produced radio, social media and seeded promotional ideas for New York rivalries; Nets-Knicks, Rangers-Devils Playoffs 2012 and of course Yankees-Mets.
While at Droga5 I produced various work for Microsoft, Puma, Activision, UNICEF and SandRidge Energy. In 2011, I received the top creative awards in the industry for Decode Jay-Z, an integrated outdoor and digital campaign, I concepted and created with partner Jon Kubik, a dedicated team of writers, designers and digital/traditional producers.
Client List:
Microsoft: Lead Writer (additional clients: Jay-Z, and Random House).
UNICEF: Lead Writer.
Activision: Lead Writer (007 and Tony Hawk).
Puma: Writer for World Cup work. Collaborated with Creative Director Scott Bell and Art Director Kenny Kim.
SandRidge Energy- Lead Writer. A Natural Gas and Oil company operated by Chesapeake Energy founder and Forbes #412 Billionaire Tom Ward: Lead Creative Team for tv, radio, print and innovative events with OKC Thunder.