Marco Giannelli

Marco Giannelli (Pernil)

CCO at AlmapBBDO, São Paulo
São Paulo, Brazil

About me

Marco Giannelli, also known as Pernil, is Chief Creative Officer at AlmapBBDO.

Over the course of his career, Pernil has worked for global clients including Volkswagen, Pepsi, Visa, Mars (food and petcare), Audi, Bayer, Getty Images, Pepsico, Gatorade, HP and Nike, as well as major Brazilian clients such as O Boticário, Havaianas, Bradesco Seguros and Gol Linhas Aéreas.

These clients enabled Pernil to win more than 70 Cannes Lions, dozens of international awards from the One Show, D&AD, London Festival, Clio Awards, El Ojo, Effie Awards and the most prestigious local prizes on several occasions (Profissionais do Ano, CCSP, Melhor Comercial do Brasil SBT).

He was also part of AlmapBBDO when the agency were nomited Agency of the Year at Cannes in 2010, 2011, and 2016. In 2015 he was the 7th-most awarded Creative Director in the world in the Cannes ranking, rising to 2nd place in 2016, where he remained in 2017.

As a jury member, he has taken part in various awards, such as London Festival, The Cup, Fiap, El Sol, Wave, CCSP, One Show and D&AD.

Sector Experience

Positions

Chief Creative Officer (CCO)
São Paulo, Brazil
2008 - Present (16 years 11 months)
Chief Creative Officer (CCO) Feb 2022 - Present

Executive Creative Director Dec 2018 - Feb 2022

Creative Director Dec 2014 - Dec 2018

Senior Copywriter Oct 2008 - Dec 2014
Senior Copywriter
Lisboa, Portugal
January 2008 - September 2008 (8 months)

Education

Advertising

1992 - 1996 (4 years)

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