About me
Passioned by creation, vibration, innovation, music, bikes, cars, soccer, FIFA game, my wife and my two children.
Permanently in search of the best way to tell stories inspiring people and connecting them strongly and meaningfully with brands.
Earned media centric.
Insights, vision, stories and innovation mix. No fear.
Sector Experience
My Work
SEE ALL WORKPositions
Integrated Creative Director
Puteaux, France
January 2015 - Present (10 years)
Digital, Engagement, Brand Content for Fans Passions Brands
> Integrated creative direction for brands engaged in Sports and Entertainment.
Inspiring stories hunter for Coke, Rolex, Orange, Gmf, Peugeot, Carrefour, Darty, Accor Hotels, PSG
> sourcing and recruitment.
> Definition of new processes upgrading creative propositions and global workflow.
> Integrated creative direction for brands engaged in Sports and Entertainment.
Inspiring stories hunter for Coke, Rolex, Orange, Gmf, Peugeot, Carrefour, Darty, Accor Hotels, PSG
> sourcing and recruitment.
> Definition of new processes upgrading creative propositions and global workflow.
Digital, engagement, brand content
> in charge of every Brands of Ferrero Group for Area Latini (Italy, France, Benelux)
> Creation and development of Content Factory concept, workshop mixing offline and online
creatives for proposing innovative and proactive ideas (Ferrero Rocher, Nutella, Surprise,Tic Tac).
> Integrated creative direction for Kinder Maxi including management of an integrated team and Providence Community, a crowd-sourced team in partnership with Victors & Spoils.
> Digital Creative director for Peugeot France and International
> New biz : Clan Campbell, Maje, Total, Tic Tac advertising and social media, André
> in charge of every Brands of Ferrero Group for Area Latini (Italy, France, Benelux)
> Creation and development of Content Factory concept, workshop mixing offline and online
creatives for proposing innovative and proactive ideas (Ferrero Rocher, Nutella, Surprise,Tic Tac).
> Integrated creative direction for Kinder Maxi including management of an integrated team and Providence Community, a crowd-sourced team in partnership with Victors & Spoils.
> Digital Creative director for Peugeot France and International
> New biz : Clan Campbell, Maje, Total, Tic Tac advertising and social media, André
LocationParis
> advertising
> digital
> brand content
Europcar, Coke, Ford, Google, Duracell
> advertising
> digital
> brand content
Europcar, Coke, Ford, Google, Duracell
Creative Director
Grand Union / Fullsix Group
September 2010 - June 2011 (9 months)
> web + 360°
> management of a 12 people team
> strategy analysis and contribution to brief writing
Casino, Orange, L’oréal, Dop, Fiat, Quick, Ratp, Russian Standard Vodka
> management of a 12 people team
> strategy analysis and contribution to brief writing
Casino, Orange, L’oréal, Dop, Fiat, Quick, Ratp, Russian Standard Vodka
Senior creative
Tbwa/Map
August 2007 - July 2010 (2 years 11 months)
Semaine de la Publicité
Absolut
Martell
Bmw
Mini
Workshop international Martell - Tbwa/Shanghai
Absolut
Martell
Bmw
Mini
Workshop international Martell - Tbwa/Shanghai
Stihl
Viking
Gerblé
Agf
Volkswagen Utilitaires
Lactalis
Wad
France Galop
Viking
Gerblé
Agf
Volkswagen Utilitaires
Lactalis
Wad
France Galop
Creative
Euro Rscg BETC
November 2002 - October 2003 (11 months)
Heudebert
Canal +
National Geographic
Maaf Assurances
Côte d'Or
Canal +
National Geographic
Maaf Assurances
Côte d'Or
Rédacteur / Infographiste
CTN / Groupe Duboi
March 2002 - July 2002 (4 months)
Définition des arborescences, rédaction et graphisme pour la production de dvd
Infographiste sur le film "Les Clés de Bagnole" de Laurent Baffie
Infographiste sur le film "Les Clés de Bagnole" de Laurent Baffie
Concepteur-rédacteur
Imageforce.com / Makheia Group
January 2001 - November 2001 (10 months)
Conception de websites et production de contenus
(site événementiel Peugeot 807, site institutionnel Acova, Legrand...)
Rédaction d'articles et réalisation d'interview
(Audi Magazine, Peugeot Magazine...)
Edition
(site événementiel Peugeot 807, site institutionnel Acova, Legrand...)
Rédaction d'articles et réalisation d'interview
(Audi Magazine, Peugeot Magazine...)
Edition
Attaché Commercial et Editorial
Cyperus.fr
December 1999 - December 2000 (1 year)
Start-up spécialisée en communication multimédia BtoB High –Tech
Plateforme de mise en relation des entreprises du secteur high tech avec une audience d'influenceurs, de journalistes et d'investisseurs.
Développement commercial
Production de contenus rédactionnels et audiovisuels (communication financière, RH et présentation de nouveaux produits).
Entreprise rachetée en 2002 par PR Newswire, leader mondial de la diffusion de communiqués de presse et e-influence. http://www.prnewswire.com/
Plateforme de mise en relation des entreprises du secteur high tech avec une audience d'influenceurs, de journalistes et d'investisseurs.
Développement commercial
Production de contenus rédactionnels et audiovisuels (communication financière, RH et présentation de nouveaux produits).
Entreprise rachetée en 2002 par PR Newswire, leader mondial de la diffusion de communiqués de presse et e-influence. http://www.prnewswire.com/
Education
Field Of Study illustration et narration
2005 (1 year)
Illustration et Narration
Diplôme d'Etudes Supérieures en Commerce et Marketing Field Of Study Marketing
1997 - 1999 (2 years)
