About me
Anja specialises in crafting operational models, geared towards improving efficiencies in collaboration. She’s driven by improving business results through the creation of greater synergy between brand owners and agencies.
Sector Experience
My Work
SEE ALL WORK1-2-3 Cheese
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett Brussels
Positions
PitchPoint is an agency selection and agency relation service in marketing and communication. More info on www.pitchpoint.be.
Change Management Specialist
Blue Finch
Belgium
January 2016 - Present (8 years 10 months)
Create and drive change initiatives needed to meet business, schedule and budget objectives.
Focus on the people side of change, including changes to business processes, job roles & responsibilities and organisation structure.
Implement change management plans geared towards minimising employee resistance and maximising employee engagement.
Focus on the people side of change, including changes to business processes, job roles & responsibilities and organisation structure.
Implement change management plans geared towards minimising employee resistance and maximising employee engagement.
Change Management Specialist
Belly & Brain
Belgium
2016 - 2017 (1 year)
Brand Integration Director
Air Brussels
Brussels, Belgium
2014 - 2015 (1 year)
Craft and implement an agency structure geared towards delivering integrated communication solutions in collaboration with the CCO and CEO.
Redesign the internal way of working, roles and responsibilities and hire resources to optimize the agency's deliverables.
Draft integrated operational models for clients to ensure coherent brand integration throughout all touch points
Redesign the internal way of working, roles and responsibilities and hire resources to optimize the agency's deliverables.
Draft integrated operational models for clients to ensure coherent brand integration throughout all touch points
Spearheading the implementation of the Shopper and Retail Marketing discipline at a regional level
Craft and implement the new, regional collaborative structure for FrieslandCampina.
Streamline the brand strategy across Vietnam, Malaysia, Indonesia, Thailand, managed out of Singapore and Hong Kong.
Create and launch the company's first regional, integrated brand engagement platform (off/on-line) for the IFT category
Streamline the brand strategy across Vietnam, Malaysia, Indonesia, Thailand, managed out of Singapore and Hong Kong.
Create and launch the company's first regional, integrated brand engagement platform (off/on-line) for the IFT category
Education
Certified Stress & Burn Out Coach
2016 (1 year)
Getting my certificate as a Stress and Burn Out Coach helps me to be mindful of the human implications of organisational changes. It makes me even more conscious of the process and most appropriate approach needed to move an organisation through its change programme.
