My Latest Work
SEE ALL WORKThe Pleasure is Mine
The Pleasure is Mine (Trailer)
Embarrassing Moments
Saw
About me
Experienced marketer and grower of things. As Chief Growth Officer, Matthew oversees all aspects of Corporate Strategy, Business Development, Marketing and PR. He is committed to delivering business-focused solutions that help set our clients and the agency up for success. He is a connector and serves as the primary resource for strategic partnerships across the BBH agency network, as well as across Publicis Groupe and beyond. With a background that spans advertising, digital pure-plays and PR, he has a wealth of knowledge and a global perspective that helps the agency deliver fully integrated, discipline-agnostic ideas, expressions and experiences.
Over the course of my career, Matthew has led marketing and growth for mid-sized agencies and global networks. For each, I've helped find and win blue-chip clients such as Wendy's, Abbott Nutrition, Red Lobster, Johnson & Johnson, Manchester City Football Club (MCFC), Honda, NAPA Auto Parts, Merck, PNC Bank, Kodak, Anheuser-Busch, Novartis Consumer Health, Olympus and USAA.
Sector Experience
People I worked with
Steve Nicholls
Freelance Creative
Spark44
Chris Cairns
Director
Partizan London
Jeremy Thorpe-Woods
Account Planner
Publicis London
Morgan Seamark
Managing Director
Havas New York
Frank Mangano
Chief Financial Officer & Chief Operating Officer, Havas North America
Havas New York
My Work
SEE ALL WORKPedal Bin
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Newton's Cradle
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Hammer
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Egg Slicer
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Hair Dryer
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Books
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Blender
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Balloon
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Hasn't The Baby Grown
- BRAND:
- bmibaby
- AGENCY:
- Havas London
Positions
Chief Marketing Officer
New York, United States
April 2019 - Present (5 years 8 months)
Chief Marketing Officer / Chief Growth Officer / Head of Corporate Strategy, Development and Partnerships
The Pleasure is Mine
- BRAND:
- K-Y
- AGENCY:
- Havas New York
The Pleasure is Mine (Trailer)
- BRAND:
- K-Y
- AGENCY:
- Havas New York
Chief Growth Officer
New York, United States
February 2018 - Present (6 years 10 months)
EVP, Chief Marketing Officer
New York, United States
June 2015 - Present (9 years 6 months)
Matthew is a critical part of the Executive Leadership Team at MMC. He is the agency's first CMO. He will lead the development of MMC's corporate strategy, brand positioning and all marketing programs. He will also devote a significant portion of his time building and strengthening the business development team and process. He work directly with key team leaders internally and within the Omnicom network in order to best position the agency to succeed.
Partner, Global Chief Marketing Officer
New York, United States
October 2014 - March 2015 (5 months)
As Partner and Global Chief Marketing Officer at Code and Theory, Matthew is responsible for driving brand and product growth for the agency across all offices and markets. He oversees all aspects of Corporate Strategy, Marketing, PR and Business Development.
EVP, Chief Marketing Officer
New York, United States
September 2012 - October 2014 (2 years 1 month)
Responsible for driving growth for the agency and leading all aspects of Marketing and Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
Managing Director, Business Development
New York, United States
June 2009 - July 2012 (3 years 1 month)
Responsible for driving growth for the agency and leading all aspects of Business Development. Also responsible for helping drive technological innovation through internal programs and strategic partnerships.
SVP, Director of Business Development
New York, United States
March 2007 - June 2009 (2 years 3 months)
Responsible for driving growth for the agency and leading all aspects of Business Development.
VP, Account Director, Business Development
New York, United States
March 2006 - March 2007 (1 year)
Ran Business Development operations. Led all pitches and RFI/RFP development.
I worked with Mike Duda, SVP Business Development, to lead all aspects of the Business Development pitch process. Developed all RFIs/RFPs.
Helped lead the Starwood and Lenscrafters brands.
Worked on the Starwood and Bank One brands.
Acount Executive
Mad Dogs & Englishmen
1999 - 2000 (1 year)
Worked on a number of brands, including: Blue Moon beer, Screaming Media, Vault.com, Cybiko, and gfn.com.
Account Executive
The Martin Agency
New York, United States
1998 - 1999 (1 year)
Embarrassing Moments
- BRAND:
- Kleenex
- AGENCY:
- J. Walter Thompson New York
Hasn't The Baby Grown
- BRAND:
- bmibaby
- AGENCY:
- Havas London
Baby Boom
- BRAND:
- bmibaby
- AGENCY:
- Havas London
Tiny Fares
- BRAND:
- bmibaby
- AGENCY:
- Havas London
Carbot
- BRAND:
- Citroën
- AGENCY:
- Havas London
Angry Family
- BRAND:
- Citroën
- AGENCY:
- Havas London
Stamps
- BRAND:
- Citroën
- AGENCY:
- Havas London
Ice Creams
- BRAND:
- Citroën
- AGENCY:
- Havas London
1,079 Excuses for Staying Out
- BRAND:
- Evening Standard
- AGENCY:
- Havas London
1,076 Potential Pay Rises
- BRAND:
- Evening Standard
- AGENCY:
- Havas London
101 Belters
- BRAND:
- Evening Standard
- AGENCY:
- Havas London
The People, The Parties
- BRAND:
- Evening Standard
- AGENCY:
- Havas London
Locations, Locations, Locations
- BRAND:
- Evening Standard
- AGENCY:
- Havas London
Important
- BRAND:
- Transport for London
- AGENCY:
- Havas London
Stolen
- BRAND:
- Transport for London
- AGENCY:
- Havas London
Un-noticed
- BRAND:
- Transport for London
- AGENCY:
- Havas London
Handrails
- BRAND:
- Transport for London
- AGENCY:
- Havas London
Creative Director
Publicis London
London, United Kingdom
Saw
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Pedal Bin
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Newton's Cradle
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Hammer
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Egg Slicer
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Hair Dryer
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Books
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Blender
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Balloon
- BRAND:
- Cadbury Creme Egg
- AGENCY:
- Publicis London
Burly Housewives
- BRAND:
- Bounty
- AGENCY:
- Publicis London
Spring Clean
- BRAND:
- Bounty
- AGENCY:
- Publicis London
Strong Housewives
- BRAND:
- Bounty
- AGENCY:
- Publicis London
Education
B.S: Advertising and Mass Communications
1989 - 1994 (5 years)
Activities and Societies: President of the Ad Club (1993-1994)
Was elected President of the Ad Club, where I worked closely with faculty to set the vision for the student advertising program and all activities. I also started a mentorship program that allowed every junior and senior in the advertising club to benefit from one-to-one mentoring and career development with advertising industry leaders at The Martin Agency, Earl Palmer Brown, Arnold Finnegan Martin and others.
