My Latest Work
SEE ALL WORKWe Are Undefeatable 2
Me Again, Again (This Girl Can 2020)
Dean's Story
We are_#knifefree
About me
Pitched, won and led Sport England's This Girl Can from its inception 6 years ago, through to its most recent campaign launch in January 2020, winning over 70 awards including 9 Cannes Lions (Grand Prix for Good and Glass Lion in 2015).
Heads up FCB Inferno’s Force For Good accounts, dedicated to producing creative work which makes a positive impact on culture and society, with current client portfolio spanning accounts such as the Home Office, Battersea Cats and Dogs Home and Pura, a new global disruptor brand in the baby care category.
Also leads the agency’s new business function, shaping the agency’s positioning and future strategic direction, with recent pitch wins in 2020 including Crisis, GSK, Oneplus and The Jo Cox Foundation.
Sector Experience
My Work
SEE ALL WORKFire Kills: It Only Takes One Accident
- BRAND:
- Home Office
- AGENCY:
- FCB London
Right to choose
- BRAND:
- The Home Office
- AGENCY:
- FCB London
This Girl Can Phenomenal Women
- BRAND:
- Sport England
- AGENCY:
- FCB London
Nivea Men Body Shave
- BRAND:
- Nivea Men
- AGENCY:
- FCB London
The Hum
- BRAND:
- npower
- AGENCY:
- FCB London
A Child Is A Child
- BRAND:
- UNICEF
- AGENCY:
- FCB London
Alarm Clock
- BRAND:
- Sport England
- AGENCY:
- FCB London
Unleash
- BRAND:
- Sport England
- AGENCY:
- FCB London
Kick Stereotypes
- BRAND:
- Sport England
- AGENCY:
- FCB London
Positions
Dean's Story
- BRAND:
- The Home Office
- AGENCY:
- FCB London
We are_#knifefree
- BRAND:
- The Home Office
- AGENCY:
- FCB London
Fire Kills: It Only Takes One Accident
- BRAND:
- Home Office
- AGENCY:
- FCB London
Right to choose
- BRAND:
- The Home Office
- AGENCY:
- FCB London
This Girl Can Phenomenal Women
- BRAND:
- Sport England
- AGENCY:
- FCB London
Nivea Men Body Shave
- BRAND:
- Nivea Men
- AGENCY:
- FCB London
The Hum
- BRAND:
- npower
- AGENCY:
- FCB London
A Child Is A Child
- BRAND:
- UNICEF
- AGENCY:
- FCB London
Alarm Clock
- BRAND:
- Sport England
- AGENCY:
- FCB London
Unleash
- BRAND:
- Sport England
- AGENCY:
- FCB London
Kick Stereotypes
- BRAND:
- Sport England
- AGENCY:
- FCB London
Take me as I am
- BRAND:
- Sport England
- AGENCY:
- FCB London
Acting My Age
- BRAND:
- Sport England
- AGENCY:
- FCB London
Dumbbell
- BRAND:
- Sport England
- AGENCY:
- FCB London
This Girl Can: Phenomenal Women
- BRAND:
- Sport England
- AGENCY:
- FCB London
Cycling
- BRAND:
- Sport England
- AGENCY:
- FCB London