Jennifer Golub

Jennifer Golub spent several years at Y&R in New York, working on accounts like Tang and KFC—even a Jello ad with Bill Cosby. But she didn’t find it rewarding, and in the late ‘80s, she packed up for Los Angeles and Chiat\Day.

There she worked with Lee Clow, whom she credits with the opportunities that opened up the rest of her career. In addition to the Apple ads that came out of that office, Golub also worked on brands like Energizer, Nissan and California Coolers.

In 2000, she moved up to San Francisco to head broadcast and digital production, staying on as Chuck McBride steered the office through its transition to Cutwater. When TBWA launched Let There Be Dragons, a content studio that operated out of a refurbished bus, Golub served as executive director of content.

In 2014, the network created its social impact agency, MAL\FOR GOOD, and Golub joined as director of content and innovation. "This business is an ecosystem, an alchemy of product, talent, trust, art, virtue, respect, love and determination," she says. "I have had the great fortune to work with giants who put their souls on the line. Luminous writers, persistent art directors, steadfast account people and visionary clients, compounded by massive directorial talent, DP’s, production designers, editors, colorists. It is a true team sport."