Nánel, as everyone knows him, has over 19 years of experience in the advertising industry where he has had the opportunity to work with multiple brands for which he has garnered several awards in creativity festivals, including 7 lions at the Cannes Film Festival, as well as awards in London International Awards, Clio, Effie, YouTube Awards, Webby, One Show, New York Festivals, FIAP, El Sol and Cúspide. In addition, he won 2 Emmy Awards while working as a documentary writer for for a local TV Station. He currently works as the Innovation Director of the advertising agency De La Cruz/Ogilvy in Puerto Rico.