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Effie Awards Europe

Effectiveness Award
Bruxelles, Belgium

2024 Effie Awards Europe Award Winners

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2024 European Association of Communications Agencies - Silver - Marketing Innovation Solutions
Best of Europe

Lay’s, a sacred and untouchable recipe…Until now

AGENCY: TBWA\España
BRAND: Lay's
CATEGORY: Marketing Innovation Solutions
AWARD: Silver
ADVERTISER: PepsiCo Inc.