Guy is a graduate of the KU Leuven MBA programme and went to executive programmes at INSEAD, Harvard Business School and Stanford Graduate School of Business.
Through his career he gained experience on the agency and client side; and worked on international projects (ao BBDO University, European Milk Forum).
His experience on Belgian and international clients has convinced him of the effectiveness of creativity for brands.
Guy is a veteran of 9 Belgian effies (and many more case submissions).