About me
With 12 years of experience in digital, I integrate CRM, Social Listening, UX Writing, and SEO to create 360° strategies that drive results. My expertise combines data analysis and market intelligence to optimize the consumer journey and enhance brand relevance.
In CRM, I develop personalized multichannel strategies (email, WhatsApp, SMS, and push) using tools like Salesforce and Braze. In Social Listening, I analyze consumer behavior and trends to generate actionable insights. In UX Writing and SEO, I create user-centered content aligned with brand voice and optimized for search.
I’ve worked with brands like Nespresso, Nestlé, P&G, Honda, and Sebrae, delivering solutions that blend creativity and performance. With intermediate Spanish proficiency, I comfortably operate in multicultural contexts.
