I'm Gustavo Finamore, a Brazilian-born creative copywriter. With strong abilities in creating innovative ideas and building bold brands such as Fiat, Leroy Merlin, Waze, McDonald's, TikTok, and many more – with a pinch of Brazilianness or, as we say here: com uma pitada de sambarilove. Recognized in the main award shows in the advertising industry, including Cannes Lions, One Show, Andy Awards, and Brazilian Creative club.