Natkanate has been in the ad business for over 16 years, handling regional and global accounts for KFC, Nike, P&G, Nestle, Nissan, Mitsubishi Motor, AP Honda, LINE, Dtac, Dutch Mill, Pizza Hut, WWF, Wildaid, Thai Health, etc. His work has been awarded across multiple categories in every major advertising show, including Cannes Lions, The One Show, Andy Awards, Adforum PHNX, Spikes Asia, Adstar, Adfest, and many more. He’s also been on the jury in One Asia, Creativepool The Annual, Adman, and BAD Awards. His style of work always believes in exploring the Free-Form & Impact solution for business because he believes that nowadays there’s no boundary between traditional media and digital platforms.