I am a creative director with over 15 years of experience in the advertising industry, leading teams at various Chilean agencies and developing campaigns for a wide range of brands. My work has been recognized with awards such as Effie and Achap, highlighting my focus on strategic creativity. Additionally, I combine my professional experience with a master’s degree in health arts and art therapy, which enriches my role as a lecturer in conceptualization and strategic creativity. This holistic approach allows me to bring an innovative and human perspective to every project.