About me
This profile was created because Mike Kapetanovic has been referenced on AdForum.
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Positions
Founder, President
Mike epitomizes unrivaled expertise in navigating public sector contracts for advertising agencies, boasting a track record of involvement in over $4 billion worth of contracts in recent years. His journey began with the founding of a digital agency, later acquired by the largest Mid-Atlantic independent ad agency, where he served as President.
After unlocking much growth in the state and federal markets for the agency, Mike founded GrowthLab, a boutique consultancy dedicated to guiding agencies in business development and M&A strategies. What sets GrowthLab apart is its holistic approach, not only assisting agencies in winning coveted brand pitches but also demystifying the complexities of the public sector RFP process along with firsthand experience in agency mergers and acquisitions. Clients have included industry giants such as IPG, Omnicom, and Dentsu as well as small and mid-size independant agencies.
With a profound presence in the public sector market and a string of impressive North American and global brand wins, Mike has cultivated trust and strong relationships with both holding companies and independent agencies. His expertise is widely recognized, as evidenced by his frequent invitations as a speaker to the American Association of Advertising Agencies (4As). Additionally, Mike's insights have been featured in prestigious industry publications such as Ad Age, Adweek, Federal News Network, PRovoke Media, PR Week, The Drum, and the Association of National Advertisers (ANA).
After unlocking much growth in the state and federal markets for the agency, Mike founded GrowthLab, a boutique consultancy dedicated to guiding agencies in business development and M&A strategies. What sets GrowthLab apart is its holistic approach, not only assisting agencies in winning coveted brand pitches but also demystifying the complexities of the public sector RFP process along with firsthand experience in agency mergers and acquisitions. Clients have included industry giants such as IPG, Omnicom, and Dentsu as well as small and mid-size independant agencies.
With a profound presence in the public sector market and a string of impressive North American and global brand wins, Mike has cultivated trust and strong relationships with both holding companies and independent agencies. His expertise is widely recognized, as evidenced by his frequent invitations as a speaker to the American Association of Advertising Agencies (4As). Additionally, Mike's insights have been featured in prestigious industry publications such as Ad Age, Adweek, Federal News Network, PRovoke Media, PR Week, The Drum, and the Association of National Advertisers (ANA).