Michele Mari Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
My name is Michele Mari and I'm an italian Senior Creative Art Director
What word would you best use to describe your office’s culture? Give us an example
The word that best describes our office culture is "innovation." A concrete example is when we face challenging projects: instead of following the usual procedures, we encourage creative thinking and an outside-the-box approach. This innovative spirit permeates every aspect of our work, from researching new advertising strategies to adopting cutting-edge technologies to meet the needs of our clients in a unique and effective way.
If you were stranded on a desert island and could only use one app., which app would it be?
I would probably use Glovo, Deliveroo or any other delivery app that works in that country.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Michele Mari:
- 1 Apple Think Different (The Crazy Ones) campaign, 1997 by TBWA\Chiat\Day, LA beacause I strongly believe that it is a milestone in world advertising and it is unlikely that anyone will forget it.
- 2 Any piece of the "Shot with iPhone" campaign, from the beginning to now because not only has it advertised a holiday in an excellent way, but also because it has created incredible iconicity and recognisability. And then the films are masterpieces.
- 3 Cash app "If it's weird for real, it's weird. For real." campaign by Mischief because is totally insightful and clear and weird. For real.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
Super nerd and geek product, very interesting. Maybe a little strange but it solves, with a nice design, a real problem. I don't know if I would buy it, I should try it but it will be hard to beat the voice of my navigator in my airpods.
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