Babar Khan Javed Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
A renaissance marketer balanced between reflective and decisive. Chief communications officer at Z2C Limited, an accelerator for technology companies disrupting the media supply chain in the MENAPT region.
What word would you best use to describe your office’s culture? Give us an example
Meritocracy. The best are elevated, while the rest are rewarded to keep failing till they get it right.
If you were stranded on a desert island and could only use one app., which app would it be?
Fishbowl. It's like Reddit and LinkedIn had a kid.
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Babar Khan Javed:
- 1 It's a Tide Ad
- 2 #RaiseYourArches
- 3 #StandByToughMoms
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
More agencies should get involved in product development, pricing decisions, and distribution. It allows them to go from advertising agencies to marketing consultancies. The relationship with the business only deepens.
.