Favio “Favete” Encinas is the Executive Creative Director and founding partner of Rock and Roll – Santa Cruz, with 20 years of experience in the advertising industry. He is also the founder and director of Escuelita de Creativos, Bolivia chapter, since 2019. Currently, he serves as the president of the Bolivian Creative Circle. Favete is a strong advocate for creativity driven by results, regardless of the field.
Throughout his career, he has received over 160 awards for his creativity and effectiveness. Recently, Rock and Roll was recognized as Bolivia's Agency of the Year at festivals such as FIAP, EL OJO de Iberoamérica, and Effie Bolivia, as well as in the TOP FICE Ranking.
He has also been awarded at prestigious national and international festivals, including Wina, Caracol de Plata, Saniss, Luum, FEPI, Publicita, and Locoto Publicitario. Additionally, he has served as a jury member in various categories at these festivals. Under his general direction, Rock and Roll was recognized as Agency of the Year and Independent Agency of the Year at the 2024 Effie Awards Bolivia.
Starting his career in Art Direction, he transitioned to strategic creativity, creating memorable and award-winning campaigns for international brands such as Coca-Cola, Philip Morris, Warner Brothers Latam, Heineken, Unilever, AXE, OMO, Sedal, Dove, Ri-K, Pepsico, Monster, KFC, and Starbucks. Moreover, he collaborates with Bolivia’s most important brands, including Cerveza Paceña, BCP Bolivia, Yape, Sofía, among others.